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Video constitutes more than a third coming from all Internet content nowadays. According to Socialbakers, posts containing video are 135% lots more people than standard posts with text and images. A brand new way of advertising is entering play, though. Let’s keep an eye on advertising online.

Out of all marketing specialists and small businesses which have used video, 74% have confirmed this instrument’s efficiency.

The Interactive Advertising Bureau has said the money invested in digital advertising (USD 72.5 billion) recently exceeded television expenses (USD 71.3 billion) the first time. That being said, the proportion of expenses on video submissions are growing exponentially.

While pre-made videos are within the limelight, their popularity is likely to be surpassed by another hot trend: live video streaming. Itrrrs this that a representative of GBKSOFT, a web- and mobile app developer company, says about it trend:

Naturally that reside streaming is really a new big bet for that advertising industry.

Statistical advantages of choosing the live video streaming channel

– 45% from the live streaming audience is preparing to purchase live content;

– 56% in the users watch live streams to have the latest news;

– 70% from the audience is ready to pay for concert or event attendance after watching it live;

– Over 75% with the users already watch live video streams on Facebook;

– The live Facebook stream of Game of Thrones has garnered 3.5 million views along with almost 200 000 comments.

As outlined by analytics, this sector comes with an sustained marketing potential than pre-produced videos.

What to are the cause of:

Should you be going to create a live streaming app, the end user might be of interest first of all. Will your app connect just two users, or does it broadcast worldwide?

User-to-user examples: Skype, Viber.

User-to-audience examples: Twitch, YouTube, Facebook, Periscope.

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