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Video constitutes over a third of Internet content nowadays. According to Socialbakers, posts containing video reach up to 135% more people than standard posts with text and images. A whole new ways of advertising is entering play, though. Let’s take a closer look in internet marketing.

In all of the marketing specialists and small businesses which may have used video, 74% have confirmed this instrument’s efficiency.

The Interactive Advertising Bureau has revealed that the amount of money used on digital advertising (USD 72.5 billion) has just exceeded television expenses (USD 71.3 billion) the very first time. That being said, the proportion of expenses on video content is growing exponentially.

While pre-made videos are presently from the limelight, their popularity may very well be surpassed by another hot trend: live video streaming. This is just what an agent of GBKSOFT, a web- and mobile app developer company, says concerning this trend:

Needless to say living streaming can be a new big bet to the advertising industry.

Statistical benefits of using the live video streaming channel

– 45% with the live streaming audience is getting ready to spend on live content;

– 56% in the users watch live streams to find the latest news;

– 70% of the audience is getting ready to spend on concert or event attendance after watching it live;

– Over 75% in the users already watch live video streams on Facebook;

– The live Facebook stream of Sport of Thrones has garnered 3.5 million views in addition to almost 200 000 comments.

Based on analytics, this sector comes with a increased marketing potential than pre-produced videos.

Items to account for:

In case you are going to develop a live streaming app, the final user is highly recommended first and foremost. Will your app connect just two users, or could it broadcast worldwide?

User-to-user examples: Skype, Viber.

User-to-audience examples: Twitch, YouTube, Facebook, Periscope.

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