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Video constitutes over the third of all Internet content nowadays. Depending on Socialbakers, posts containing video are 135% the best way to than standard posts with text and images. A fresh way of advertising is entering play, though. Let’s take particular notice at it.

In the marketing specialists and smaller businesses that have used video, 74% have confirmed this instrument’s efficiency.

The Interactive Advertising Bureau has said that how much cash allocated to digital advertising (USD 72.5 billion) just exceeded television expenses (USD 71.3 billion) initially. With that said, the proportion of expenses on video submissions are growing exponentially.

While pre-made videos are currently from the limelight, their popularity is likely to be surpassed by another hot trend: live video streaming. Itrrrs this that a representative of GBKSOFT, a web- and mobile app developer company, says about this trend:

Naturally that reside streaming is a new big bet to the advertising industry.

Statistical benefits of using the live video streaming channel

– 45% from the live streaming audience is ready to pay for live content;

– 56% with the users watch live streams to find the latest news;

– 70% with the audience is getting ready to spend on concert or event attendance after watching it live;

– Over 75% from the users already watch live video streams on Facebook;

– The live Facebook stream of Bet on Thrones has garnered 3.5 million views along with almost 200 000 comments.

As outlined by analytics, this sector posseses an even more marketing potential than pre-produced videos.

Things to are the cause of:

If you’re determined to develop a live streaming app, the final user should be thought about first of all. Will your app connect just two users, or can it broadcast worldwide?

User-to-user examples: Skype, Viber.

User-to-audience examples: Twitch, YouTube, Facebook, Periscope.

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