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Local SEO for attorneys is a very competitive arena these days. The internet and the increase of mobile users has made it necessary for all attorneys to have a web presence. If you are not doing so, you are losing out. But if you do have a web site you need to understand that it’s just as important to local SEO as it is to international or regional SEO. This will help you get those prospective clients.

Local SEO for attorneys can help you locate these prospective clients. What is local SEO for attorneys? It’s really quite simple. It all starts with the proper use of Google local search tools to gather information about your law firm. First, how to optimize your site.

There are many different tactics lawyers can employ to get listed in Google local search results. Some use paid to search results, others use organic SEO techniques. But there are some SEO firms that use nothing but good old fashioned Local SEO strategies. Such SEO firms know their audience and use tactics lawyers know work.

What are local search results? They are listings on Google that appear toward the bottom of the page when a user searches for a particular type of keyword. For instance, if someone searches for a law firm in the Dallas area and enters the phrase “lawyer” into the search box, the top results will show up in blue. In other words, the first page of the search results list the most popular law firms in the area.

Why would a person be interested in a lawyer in his or her town? Lawyers are professionals who deal with issues as varied as divorce, malpractice, contract works and real estate. Potential clients may not always have time to travel to a city just to meet with a particular attorney. The best way for them to find a law firm is to go to the Internet and look up local seo for lawyers. Once a firm is featured on the local search results for lawyers, it becomes a lot easier for prospective clients to locate a firm in their area. The bottom line is, a more local site ranks higher among search engine results.

Potential clients won’t even have to do a lot of research to discover the top online law firm websites. Positive reviews of the firm are the only things they will need to begin considering a hiring decision. Having read the positive reviews, the client can then determine if the reviews are genuine or if the review is written by a disgruntled ex-client. If the former client is posting the negative review to retaliate, the post is obviously fake.

However, a fake review cannot be the sole basis for hiring a particular firm. Lawyer search results should also be accompanied by local citations. A local citation means that the lawyer has appeared in the court system at least once. It should also be noted that the citations should be from at least three different courts throughout the state. For instance, a local citation for DUI or DWI might indicate that the lawyer has represented several people charged with similar crimes in a short period of time. This will help clients feel better about hiring a legal firm based in their home town, since there will be a record of their work.

There are many advantages to hiring local seo for lawyers. Potential clients will feel comfortable knowing that they are getting legal assistance from professionals who live in their community. They will know that the firm has positive feedback from local businesses, which will increase a potential client’s trust of the firm. In addition, the presence of local citations on a law firm’s website gives other customers a better impression of the firm, making them more likely to hire it.