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Instagram Marketing: A Preface

When Instagram first popped to the scene back in 2010, it absolutely was as with every other social platform: filled with selfies, pets, pictures of food.

Fast-forward to 2022 and Instagram’s transformation coming from a simple photo sharing app to a full-on marketing channel is almost complete.

Just take a look at a few of the platform’s newest features! Over the last year alone, Instagram has released many new tool for businesses, including advanced analytics, shoppable Instagram posts, and new solutions to bring customers from Instagram Stories, and the new standalone video platform, IGTV.

Whether you are employed in ecommerce, education, or media and publishing, its smart to construct a name on Instagram. However if you genuinely wish to get ahead, you need to know the woking platform (as well as your audience) inside and out, including what type of content resonates most, developing an Instagram Stories strategy, and how to track your metrics and KPIs.

Why Instagram Marketing is Key to Ecommerce Success

You know how great Instagram is good for sharing pics and vids with this friends and family, but it’s also an unbelievable channel for ecommerce marketing. Why?

Well, an understandable reason is Instagram’s format. For this reason visual nature, Instagram holds massive opportunities for ecommerce businesses trying to showcase their products. Whether through regular photos, videos, or Instagram Stories, countless businesses have discovered that building a visual presence on Instagram can hugely compliment their ecommerce marketing.

There’s even the fact that Instagram users tend to be more engaged compared to the average social networking user. And even though trends do seem to reveal that Instagram engagement is dropping, system remains to be producing higher engagement rates for businesses when compared with both Twitter and Facebook.

But Instagram users tend to be more than only engaged – they’re also commonly internet buyers. As outlined by a recent study, 72% of Instagram users report making a purchase decision having seen something on Instagram, with more popular categories being clothing, makeup, shoes, and jewelry.

This shopping mindset makes Instagram users the perfect audience because they’re high-intent and quick to convert.

One more reason Instagram is really great for ecommerce has to do with the working platform itself. Instagram recently introduced a ton of new business-facing tools – and there’s definitely more to come! Whether through links in Instagram Stories or shoppable Instagram posts, in time a number of internet shopping experiences begins (and end) on Instagram.

All this said, it could be a mistake to think that just as you don’t sell ecommerce products your organization doesn’t belong on Instagram! Beyond its capability to move products, Instagram is also an amazing area for businesses to construct brand awareness and fasten with new audiences (and potential prospects).

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